Rwanda Targets Far East Tourist Market
For the first time, Rwanda Development Board (RDB) involved in ITB Asia, one of Asia’s and world’s prime travel trade exhibits. For this year, the trade fair was conducted from 25 to 27th October at Marina Bay Sands Convention Center in Singapore and this marked its 10th edition. As one of the experts under the travel trade sector recognized world wide, the Rwanda Development Board-the government department that brings together all the government agencies in charge tourist attractions, retention and facilitation of investment in the national economy together with the High Commission of Rwanda in Singapore revealed various tourism potential that Rwanda has in offer for the world travelers. This helped to open more opportunities for the leading Asian tourism stakeholders who later showed interest in starting collaborations and partnerships towards ensuring high end safaris in the country. Its involvement also was intended to enhance the increasing population of tourists from Asia and Australia and to further initiate Rwanda into new emerging markets particularly the high end Meetings, incentives, Conventions and Events (MICE) travelers. This event attracted more than 10000 attendees from MICE, Corporate and Leisure industry.
Given the nature of economic climate and an ever changing technology, some of the aspects that were handled included identifying the global trends in the incentive travel sector, learn how new trends are impacting on incentive travel program design and understanding how better adapts incentive travel programs based on the global trends. The Rwanda officials therefore were able to display various tourism potentials some of which included the prime attraction-the rare mountain gorillas. In addition, the officials from Rwanda also emphasized the determination by the government to boost tourism and wildlife conservation which has led to a drastic increase in the number of travelers in the country and also enhanced government revenue. In terms of its diverse attractions and potentials, the officials added that despite Rwanda’s premier mountain gorilla tracking adventures, there is a lot more in offer for visitors to catch a glimpse while on their safaris for instance its stunning wildlife, people and cultural encounters and not to forget the MICE sector. Rwanda is exceptionally one of the spectacular safari destinations in Africa when it comes to nature and if you are planning your vacation holiday, it should be one of a must to visit nations in the continent.
This trade fair was entirely useful to Rwanda officials as they were able to establish business contacts with people who exhibited interest promoting Rwanda. Concerning conservation measures especially protecting the critically endangered wildlife and the re introduction of the black rhinos and lions to Akagera National Park, the Rwanda Development strategy of focusing on eco tourism and participation of local communities in the program, which has been productive was also shared in the travel fair at Singapore.
Further still, Rwanda and Tunisia made it up to ITB Asia and they joined the Kenya Tourism Board and the rest of African exhibitors from Tanzania, Namibia, Sudan, Botswana and South Africa. Based on ITB Asia’s statistics, African market has revealed an extraordinary increase of 25 percent in 2017. Rwanda as one of the best safari destinations in Africa had recently been acknowledged for tireless efforts to promote tourism and conservation of wildlife and nature. It is from this note that the Rwanda President Paul Kagame was honored with the World Tourism Award 2017 for visionary leadership. He was awarded on 6th November during the opening day of World Travel Market (WTM) at the Excel Center in London. He was recognized for his policy of reconciliation, sustainable tourism, wildlife conservation and economic development which attracts the leading hotel investments and hence boosting the country’s tourism sectors that it features on the top list as the one of the best tourist destinations in Africa. His leadership has resulted into incredible tourism success and has been established on the global stage as the prime sustainable tourism destination in Africa.
The tourism sector is undoubtedly Rwanda’s leading foreign exchange earner that has contributed much on the national development and economy at large. In an estimate, its revenue doubled from $200 million in 2010 to $404 million in 2016, representing about 10 percent overlapping the national export strategy II target in 2016 by 13%. About 1.3 million visitors traveled to Rwanda in 2016. Still, the visitor arrivals from 2010 to 2016 increased by 12% per year as opposed to UNWTO arrivals in global emerging markets bench marked at 3.3% in the same year. Rwanda’s tourism industry is therefore expected to increase at 15 percent each year.
In conclusion, Rwanda as a tourist destination has a lot more in offer for visitors on safari in Africa. It is credited for its thrilling mountain gorilla adventures, birds, primates, rolling hills, wildlife species culture and people, landscapes, volcanoes and many more that make visitors experience remarkable while on a safari.